Leading Taiwanese Distributer James Liu - 2011 APN Symposium
8 Nov 11
James Liu, producer and founder of Taiwan’s leading film production and distribution company Joint Entertainment International, recently spoke to Film Auckland about his upcoming visit to New Zealand in November to attend the 2011 Asia-Pacific Producers Network (APN) Symposium.
Liu – who founded Joint Entertainment International in 2005 –
James Liu, producer and founder of Taiwan’s leading film production and distribution company Joint Entertainment International, recently spoke to Film Auckland about his upcoming visit to New Zealand in November to attend the 2011 Asia-Pacific Producers Network (APN) Symposium.
Liu – who founded Joint Entertainment International in 2005 – indicated that he is looking forward to his first trip to New Zealand which he says is vital for his mission to build relationships with industry partners overseas.
“We are facing one big global market nowadays. Finding ideas, talent, financial support and international markets is critical,” says Liu.
“Frankly, it [The APN Symposium] is one of the most efficient ways to complete that mission.”
Liu has not yet had any significant interactions with the New Zealand industry but is excited about future prospects and says he would be interested in working on productions that are aimed at the New Zealand market or other English speaking territories.
In regards to his expectations of the Symposium Liu says he is looking forward to learning about New Zealand’s local film production capacity. ”I would like to see how much Taiwan as a market means to the New Zealand film industry,” he adds.
Taiwan's film market has faced its share of downfalls over recent decades. In the late 1990’s it collapsed due to rising levels of piracy and prior to that local Taiwanese films were almost entirely absent from cinemas due to a growing preference amongst Taiwanese audiences for Hong Kong and Hollywood productions.
But Liu is proud to say that things are beginning to turn around.
“Taiwanese film is coming back. 2011 will be the year that is marked in history due to a record high market share for local films.”
The rise of Taiwanese film, according to Liu, is not only due to the boom of local productions but also due to significant changes to the political climate across the strait [mainland China].
In June 2010, Taiwan and mainland China greatly improved international relations when they each signed the Economic Cooperation Framework Agreement (ECFA). The agreement aims to provide a major boost to two-way trade by eliminating tariffs on a range of items and opening up a range of services between the two nations.
Business for Liu is also flourishing. He currently has four separate projects that are at different stages of production including a drama about a Russian Jew in Shanghai titled Café Astoria, a Chinese romantic comedy titled Marry Go Round and a locally aimed Taiwanese family drama, Super Grandpa.
Taiwan will play host to the next APN Symposium in 2012, something local industry are very excited about according to Liu. He also feels that the opportunity has come at an excellent time, referring to the current growth of the nation’s industry.
“APN is the only pan-Pacific film producers’ organisation to my knowledge. Hence it is highly significant to Taiwan and the rest of Asia,” Liu says.
With over 20 years experience in film having worked at National Chengchi University, Arrow Cinematic Group, Sun Movie Channel and Spring International, Liu has produced numerous Asian films including Su Mi Ma Sen, Love (2008), Keeping Watch (2007) and For More Sun (2006). As director, his credits include Flame (1997) and A Scent of Incense (1989).
His company, Joint Entertainment, has acquired the rights to distribute a variety of films including a range of film-maker Yang Li-Chou’s award winning documentaries such as Young At Heart: Grandma Cheerleaders (pictured) and The Long Goodbye, both about people dealing with old age, plus children’s movies Life Is Wonderful and Are You Winking At Me?
James Liu is one of two Taiwanese delegates attending the 2011 Symposium which is hosted by Film Auckland, November 11-13 at Unitec, Mount Albert.
Auckland is a new and foreign place for Liu but he is excitied about the chance to explore andtake in as much of the city as possible during his time here.
He explains “Since this is my very first time to Auckland, I would like to see and feel the city and interact with the people as much as I can. I enjoy walking or wandering the streets . I hope I will have some time to do just that.”


